How to prompt Ideogram

A minimalist logo for a coffee brand on a plain cream background. The word "KOFFE" in bold geometric sans-serif letters, deep espresso brown, tightly kerned, centered. Below it, the tagline "slow mornings" in a thin, refined script typeface. A simple circular coffee-bean icon above the wordmark. Flat design, generous empty space around the mark.

Two short text blocks, each in quotes with its own typeface description and placement. The plain background is deliberate — clean letterforms come from simple scenes.

A concert poster in Swiss graphic-design style. At the top, the headline "MIDNIGHT FREQUENCIES" in ultra-bold condensed sans-serif, electric blue on black. Centered below, "Live at Echo Hall" in a lighter weight of the same typeface. At the bottom edge, the date "MARCH 21" in small letterspaced capitals. Background: abstract sound waves in thin white lines, high contrast, generous margins.

Three text chunks, each with placement — top, center, bottom edge — which is exactly how Ideogram's own guide recommends handling multi-line layouts. Naming a design movement beats "modern poster".

A clean social media ad for a sleep app. The headline "Fall asleep in 10 minutes" in large friendly rounded sans-serif, white on a deep midnight-blue gradient. Beneath it, a small pill-shaped button reading "Try it tonight". To the right, a simple crescent moon illustration with a soft glow. Calm, minimal layout with the text occupying the left two thirds.

Headline plus a button label is about the right amount of copy — short phrases render most reliably. Describing the layout split keeps the text zone free of illustration.

A quote card for social media on warm off-white paper texture. The quote "Make it simple, but significant." in an elegant high-contrast serif typeface, charcoal gray, centered. A thin horizontal rule beneath it, then "DAILY DESIGN NOTES" in tiny letterspaced capitals. Wide margins, no other elements.

A complete sentence with punctuation inside the quotes renders as written — Ideogram's guide explicitly recommends full sentences and punctuation. "No other elements" is phrased positively via "wide margins".

A high-energy YouTube thumbnail. A giant headline "I TRIED IT FOR 30 DAYS" in extra-bold yellow sans-serif with a thick black outline, slightly angled, filling the left side. On the right, a shocked young man pointing at the text, studio lighting, saturated red background with a subtle radial burst. Bold, high contrast, readable at small sizes.

Thumbnails tolerate loud styling but the rule holds: one short phrase, quoted, placed first. Iterate on TURBO — thumbnail layouts need volume, not polish, until you pick a winner.

A photorealistic product shot of a kraft-paper coffee bag on a light gray studio background. The label reads "RIDGE ROAST" in bold slab-serif letters, with "SINGLE ORIGIN" underneath in small capitals. A simple mountain line icon above the brand name. Soft top light, gentle shadow, the bag centered and facing the camera so the label is fully legible.

"Facing the camera so the label is fully legible" matters — perspective distortion is where packaging text breaks. Realistic scenes with embedded type are a genuine Ideogram strength.

A die-cut sticker design on a plain white background. A retro sunburst badge with "STAY GOLDEN" curved along the top arc in chunky 1970s-style rounded letters, warm orange and mustard palette, thick cream border around the whole badge. Flat illustration, crisp edges, no background scene.

Curved text works when you name the path ("curved along the top arc"). Era words ("1970s rounded") steer the letterforms without naming a font.

A cozy bookshop storefront at dusk, warm light spilling from the windows. Above the door, a painted wooden sign reads "THE PAPER FOX" in gilded serif capitals. A hand-lettered chalkboard by the entrance shows the word "OPEN". Wet cobblestone street reflecting the glow, soft film-photography look.

Context words tell the model how type sits in the world — "painted wooden sign" and "hand-lettered chalkboard" produce two different, physically plausible letterings in one image.

A t-shirt graphic mockup on a plain dark background, front view. The phrase "RUN NOW, NAP LATER" stacked in three lines of bold varsity-style block letters, cream ink with a subtle vintage texture. A small lightning bolt between the lines. Centered chest placement, flat mockup style.

"Stacked in three lines" pre-chunks the phrase so the model does not improvise the line breaks. Apparel graphics benefit from stating the placement ("centered chest").

A minimalist workshop flyer on warm white. Top third: "DESIGN BASICS" in bold wide sans-serif, black. Middle: a single line, "A free evening workshop for beginners" in a light serif. Bottom third: "THURSDAY 7 PM" and under it "STUDIO 44" in small letterspaced capitals. A thin black border frame, no imagery, typography only.

Four text blocks is near the practical ceiling — each gets a zone (top third, middle, bottom third) and a style. When a block misspells, shorten that block first before touching the rest.